Ghost was a self-driving software company taking a new approach to autonomous driving. Built the in-house brand team and a new identity in 5 months.
As Head of Brand Design, I led a full brand transformation for a company taking a new approach to self-driving. My team delivered a brand book, a new website, product visualizations and presentation materials for partners and investors.
- Role
- Head of Brand Design & Creative, Ghost
- Team
- 3 (1 Design Director, 3D artist, front end developer)
- Duration
- 5 months
- Partners
- Head of Marketing, Head of Design, PMM
Product Visualizations
Self-driving is an extremely complicated technology not only to build from a technical standpoint but to explain how it works to a consumer. In order to simplify the complex, we created several visualizations to illustrate how Ghost sees the world through their technology to keep drivers safe.
Engineered for resiliency
Redundant sensors and compute enable continued operation in the case of sensor occlusions, dropped frames, or even full sensor or compute failure.
Defensive maneuvers
Aided by 360° perception and reaction times that are 3 times faster than a human driver, Ghost is capable of aggressive braking and swerving to avoid dangerous obstacles and events on the road.
Drives like you do
From lane centering and distance keeping to merging and changing lanes, Ghost executes driving maneuvers by precisely actuating the steering, accelerator, and brake.
Digital Experience
To engage OEMs and investors, we showcased Ghost’s technology, features, and safety measures in a compelling manner. Utilizing our product visualizations, we crafted a scrollytelling homepage and interactive content that demonstrated how the technology could seamlessly integrate with partners, ultimately delivering a delightful experience for their customers.
