To mark the release of Oculus’ highly anticipated first true all-in-one headset, we completely transformed their retail presence. The first interactive in-store experience of its kind in Best Buy.
For the launch of Oculus’s first true all-in-one headset, I led the team that reimagined its retail presence. We redesigned the physical layout and built a new digital experience around a vertical 32” touchscreen, creating an immersive space where customers could get hands-on with each product. The approach significantly boosted sales conversion.
- Role
- Global Senior Creative Director, Oculus
- Team
- 3 (1 Design Director, 3D artist, front end developer)
- Duration
- 6 months
- Partners
- VP Creative, 2 PMMs, The Mill (agency)
Retail Footprint
The display was designed to scale and live in multiple configurations depending on the store setting — from a single screen with vertical product line-up to a multi screen layout and table in a 16’x16’ space and everything in between.
Product Detail Page
Solving for three different products with specific audiences and use cases, we created bespoke product detail pages for each with an interactive, 3D rendered headset along with detailed features, accessories and more for each.
App Store Discovery
Rather than driving potential buyers to the Oculus App Store on their mobile device, we allowed them to explore the latest content right on the touchscreen where they could find out more information, watch trailers and more.
